![]() ![]() The Namaths were building a new home, and Joe’s wife did not like the stove in the home. had a friend who knew Joe Namath and his wife. In one of those strange twists of life, Frank Jr. suggested that he add breakfast sandwiches to the menu. Like any business man, he was open to suggestions from others, including his employees. The business grew and included its third generation of Salvatores-Frank Jr. It even offered a homemade cider every fall. In the 1970s, the Notch Store extended its offerings to include deli items and lunches. In 1967, Mike and Pauline’s son Frank and his wife Josephine took over the operation of the business. A gasoline pump was installed, and for several years, one wall of the store carried auto parts. Over the years, the Notch Store evolved as customer needs changed. The name Notch Store came from its use in the quarry.Ī few years later, Mike left the quarry and began to work with Pauline. Soon the business located to a facility next to her home. She began to sell them from her living room. Her husband Mike worked in the nearby quarry, and she recognized that the employees needed a location where they could buy groceries for their lunch or to bring home for dinner. The business began in 1921 when Pauline Salvatore recognized a business opportunity. ![]() In the case of the Notch Store, a local legend in Cheshire, Connecticut, it took ninety years and three generations of family members. It takes time along with some very sharp management skills. No small business, or for that matter no large business, becomes a landmark and community-gathering place overnight. Source: Used with permission from Frank Salvatore. ![]()
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